Spiros Politis

Brian Smith

Spiros reached a point in his career a couple of years ago where transition to digital would be the inevitable, and as such, had to adapt his way of work accordingly. Investment in a pro-spec dSLR system covered him for his editorial work, but there was also a need to put together a kit which could allow the commercial work – much of which would end up being enlarged to billboard size. There was also the point that many of these commissions required a final image to be a compilation of several different elements, and Spiros had to find a way to replace the 5x4in camera which had previously been his stalwart in this area.

In the end the need to move to a medium format camera fitted with a digital back became clear. “To a certain extent this solution was led by client demand,” says Spiros. “Because so many of my commissions required piecing together it was vital that art directors and client handlers at the agencies I was working with could be kept in the loop as the various shots were undertaken.”